Tobacco is the single largest cause of avoidable death in the EU. The "Ex-smokers are Unstoppable" campaign aims to emphasize the life-changing benefits of giving up smoking. The campaign wants to encourage and assist people to quit with the help of iCoach, a free online health coach, hoping to ensure that up-and-coming generations live long and healthy lives in a smoke-free Europe.
“Ex-smokers are Unstoppable” is a three-year awareness raising campaign promoted by the European Commission. The campaign provides smokers with motivation to quit and - very importantly - with practical assistance at www.exsmokers.eu. The campaign highlights ex-smokers as inspiring individuals and role models who encourage current smokers to quit.
UPDATE
A lot of people have asked us about the music of the ad. The song is "Meaning" by Cascadeur. Check it below
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